{"id":385,"date":"2025-11-01T02:35:35","date_gmt":"2025-11-01T02:35:35","guid":{"rendered":"https:\/\/tonallicorpus.com\/?page_id=385"},"modified":"2025-12-05T07:20:17","modified_gmt":"2025-12-05T13:20:17","slug":"visual-identity-manual","status":"publish","type":"page","link":"https:\/\/tonallicorpus.com\/?page_id=385","title":{"rendered":"Visual Identity Manual"},"content":{"rendered":"<p style=\"text-align: justify;\" data-start=\"481\" data-end=\"935\">The <em data-start=\"485\" data-end=\"509\">Visual Identity Manual<\/em> defines the graphic and communicative principles that ensure consistency and recognition of the Nahuatl\u2013Totonaco Multilingual Corpus Project across all its materials and platforms. It establishes the visual standards that reflect the project\u2019s intercultural, scientific, and technological essence, combining traditional symbolism from indigenous languages with contemporary design aligned to academic and innovation values.<\/p>\n<p style=\"text-align: justify;\" data-start=\"937\" data-end=\"1325\">This manual specifies the use of logos, color palettes, typography, and visual elements that represent the unity between linguistic heritage and artificial intelligence. It also includes guidelines for correct logo applications in digital and printed formats, institutional co-branding with BUAP, UPMP, and collaborating entities, and recommendations for inclusive visual communication.<\/p>\n<p style=\"text-align: justify;\" data-start=\"1327\" data-end=\"1606\">Through this identity system, the project seeks to convey a message of respect, collaboration, and technological empowerment of Mexico\u2019s linguistic diversity, positioning the Nahuatl\u2013Totonaco initiative as a model for digital preservation and applied AI in indigenous contexts.<\/p>\n\n\n<p><strong>1. Introduction<\/strong><\/p>\n\n\n<p style=\"text-align: justify;\">This manual defines the visual, verbal, and symbolic foundations that represent the identity of the <em data-start=\"492\" data-end=\"507\">TonalliCorpus<\/em> project \u2014 a technological and cultural initiative that connects ancestral heritage with contemporary digital innovation. It establishes the principles that ensure visual coherence and conceptual unity across all communication and dissemination materials.<\/p>\n\n\n<p><strong>2. General Identity<\/strong><\/p>\n\n\n<p data-start=\"797\" data-end=\"891\">This section outlines the conceptual and symbolic elements that shape the project\u2019s essence:<\/p>\n<ul data-start=\"892\" data-end=\"1296\">\n<li data-start=\"892\" data-end=\"973\">\n<p data-start=\"894\" data-end=\"973\"><strong data-start=\"894\" data-end=\"906\">Meaning:<\/strong> <em data-start=\"907\" data-end=\"916\">Tonalli<\/em> (Sun, Day, Vital Energy) + <em data-start=\"944\" data-end=\"952\">Corpus<\/em> (Body, Collection)<\/p>\n<\/li>\n<li data-start=\"974\" data-end=\"1015\">\n<p data-start=\"976\" data-end=\"1015\"><strong data-start=\"976\" data-end=\"988\">Tagline:<\/strong> <em data-start=\"989\" data-end=\"1013\">\u201cThe Voice of the Day\u201d<\/em><\/p>\n<\/li>\n<li data-start=\"1016\" data-end=\"1296\">\n<p data-start=\"1018\" data-end=\"1296\"><strong data-start=\"1018\" data-end=\"1036\">Value Promise:<\/strong> A living body of indigenous languages, created so that no one is left without a voice. TonalliCorpus builds bridges between worlds that once could not speak to each other, allowing ancestral words to live on in the present with dignity, wisdom, and respect.<\/p>\n<\/li>\n<\/ul>\n\n\n<p><strong>3. Verbal Identity<\/strong><\/p>\n\n\n<p data-start=\"1330\" data-end=\"1410\">Defines the linguistic and communicative tone that conveys the project\u2019s soul:<\/p>\n<ul data-start=\"1411\" data-end=\"2376\">\n<li data-start=\"1411\" data-end=\"1744\">\n<p style=\"text-align: justify;\" data-start=\"1413\" data-end=\"1744\"><strong data-start=\"1413\" data-end=\"1425\">Mission:<\/strong> To facilitate communication and learning of indigenous languages \u2014 primarily Nahuatl and Totonaco \u2014 through an accessible digital tool designed for everyone, with a special focus on Puebla\u2019s communities. To promote respect, preservation, and pride in cultural roots by connecting the ancestral with the contemporary.<\/p>\n<\/li>\n<li style=\"text-align: justify;\" data-start=\"1745\" data-end=\"2042\">\n<p data-start=\"1747\" data-end=\"2042\"><strong data-start=\"1747\" data-end=\"1758\">Vision:<\/strong> To become Mexico\u2019s leading translator and cultural reference for indigenous languages, recognized for its contribution to linguistic and cultural preservation, community and academic outreach, and its inspiration for future generations to keep their languages and traditions alive.<\/p>\n<\/li>\n<li style=\"text-align: justify;\" data-start=\"2043\" data-end=\"2169\">\n<p data-start=\"2045\" data-end=\"2169\"><strong data-start=\"2045\" data-end=\"2065\">Core Attributes:<\/strong> Ancestral Respect \u00b7 Bridge of Knowledge \u00b7 Human Access \u00b7 Voice with Spirit \u00b7 Education for the Future<\/p>\n<\/li>\n<li data-start=\"2170\" data-end=\"2376\">\n<p style=\"text-align: justify;\" data-start=\"2172\" data-end=\"2376\"><strong data-start=\"2172\" data-end=\"2187\">Key Phrase:<\/strong><br data-start=\"2187\" data-end=\"2190\" \/><em data-start=\"2192\" data-end=\"2376\">\u201cThe first digital tool that preserves and translates indigenous languages with dignity, wisdom, and respect\u2014so that everyone can reconnect with their roots and amplify their voice.\u201d<\/em><\/p>\n<\/li>\n<\/ul>\n\n\n<p><strong>4. Brand Positioning and Comparison Table<\/strong><\/p>\n\n\n<p data-start=\"2433\" data-end=\"2700\">Explains TonalliCorpus\u2019 conceptual positioning in contrast with other translation or educational platforms.<br data-start=\"2540\" data-end=\"2543\" \/>It highlights how TonalliCorpus stands out through its <strong data-start=\"2598\" data-end=\"2638\">emotional, educational, and cultural<\/strong> approach rather than a purely functional or mechanical one.<\/p>\n<div class=\"_tableContainer_1rjym_1\">\n<div class=\"group _tableWrapper_1rjym_13 flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" style=\"width: 100%; height: 100px;\" data-start=\"2702\" data-end=\"3285\">\n<thead data-start=\"2702\" data-end=\"2789\">\n<tr style=\"height: 20px;\" data-start=\"2702\" data-end=\"2789\">\n<th style=\"height: 20px;\" data-start=\"2702\" data-end=\"2712\" data-col-size=\"sm\">Element<\/th>\n<th style=\"height: 20px;\" data-start=\"2712\" data-end=\"2732\" data-col-size=\"md\"><strong data-start=\"2714\" data-end=\"2731\">TonalliCorpus<\/strong><\/th>\n<th style=\"height: 20px;\" data-start=\"2732\" data-end=\"2753\" data-col-size=\"sm\">Generic Translator<\/th>\n<th style=\"height: 20px;\" data-start=\"2753\" data-end=\"2789\" data-col-size=\"sm\">Traditional Educational Platform<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"2878\" data-end=\"3285\">\n<tr style=\"height: 20px;\" data-start=\"2878\" data-end=\"2995\">\n<td style=\"height: 20px;\" data-start=\"2878\" data-end=\"2892\" data-col-size=\"sm\"><strong data-start=\"2880\" data-end=\"2891\">Purpose<\/strong><\/td>\n<td style=\"height: 20px;\" data-start=\"2892\" data-end=\"2936\" data-col-size=\"md\">Preserve and connect indigenous languages<\/td>\n<td style=\"height: 20px;\" data-col-size=\"sm\" data-start=\"2936\" data-end=\"2967\">Fast and generic translation<\/td>\n<td style=\"height: 20px;\" data-col-size=\"sm\" data-start=\"2967\" data-end=\"2995\">Teach structured content<\/td>\n<\/tr>\n<tr style=\"height: 20px;\" data-start=\"2996\" data-end=\"3079\">\n<td style=\"height: 20px;\" data-start=\"2996\" data-end=\"3007\" data-col-size=\"sm\"><strong data-start=\"2998\" data-end=\"3006\">Tone<\/strong><\/td>\n<td style=\"height: 20px;\" data-col-size=\"md\" data-start=\"3007\" data-end=\"3040\">Affectionate, wise, respectful<\/td>\n<td style=\"height: 20px;\" data-col-size=\"sm\" data-start=\"3040\" data-end=\"3058\">Cold, automated<\/td>\n<td style=\"height: 20px;\" data-col-size=\"sm\" data-start=\"3058\" data-end=\"3079\">Formal, technical<\/td>\n<\/tr>\n<tr style=\"height: 20px;\" data-start=\"3080\" data-end=\"3179\">\n<td style=\"height: 20px;\" data-start=\"3080\" data-end=\"3099\" data-col-size=\"sm\"><strong data-start=\"3082\" data-end=\"3098\">Visual Style<\/strong><\/td>\n<td style=\"height: 20px;\" data-col-size=\"md\" data-start=\"3099\" data-end=\"3131\">Cultural, ancestral symbolism<\/td>\n<td style=\"height: 20px;\" data-col-size=\"sm\" data-start=\"3131\" data-end=\"3152\">Minimalist, modern<\/td>\n<td style=\"height: 20px;\" data-col-size=\"sm\" data-start=\"3152\" data-end=\"3179\">Institutional, academic<\/td>\n<\/tr>\n<tr style=\"height: 20px;\" data-start=\"3180\" data-end=\"3285\">\n<td style=\"height: 20px;\" data-start=\"3180\" data-end=\"3197\" data-col-size=\"sm\"><strong data-start=\"3182\" data-end=\"3196\">Experience<\/strong><\/td>\n<td style=\"height: 20px;\" data-col-size=\"md\" data-start=\"3197\" data-end=\"3233\">Emotional, spiritual, educational<\/td>\n<td style=\"height: 20px;\" data-col-size=\"sm\" data-start=\"3233\" data-end=\"3261\">Functional, instantaneous<\/td>\n<td style=\"height: 20px;\" data-col-size=\"sm\" data-start=\"3261\" data-end=\"3285\">Evaluative, didactic<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>4. Brand Positioning and Comparison Table<\/strong><\/p>\n\n\n<p><strong>5. Visual Identity<\/strong><\/p>\n\n\n<p>Details the graphic components that ensure consistent communication of the brand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Logotype:<\/strong> Main representation of the TonalliCorpus name.<\/li>\n\n\n\n<li><strong>Imagotype and Isotype:<\/strong> Symbolic and simplified versions for various applications.<\/li>\n\n\n\n<li><strong>Color Variants:<\/strong> Approved adaptations for dark and light backgrounds.<\/li>\n\n\n\n<li><strong>Color Palette:<\/strong> Official chromatic scheme (with HEX, RGB, and CMYK codes). Examples: #ecb321 (gold), #00a6b5 (turquoise), #77a039 (green), #be1215 (red), #000000 (black), #ffffff (white).<\/li>\n\n\n\n<li><strong>Typography:<\/strong>\n<ul class=\"wp-block-list\">\n<li><em>Libre Baskerville<\/em> and <em>EB Garamond<\/em> \u2014 for titles and subtitles.<\/li>\n\n\n\n<li><em>Montserrat<\/em> and <em>Nunito<\/em> \u2014 for body text and digital content.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOCOMPLETOACOLOR-1024x1024.png\" alt=\"\" class=\"wp-image-459\" style=\"width:226px;height:auto\" srcset=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOCOMPLETOACOLOR-1024x1024.png 1024w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOCOMPLETOACOLOR-300x300.png 300w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOCOMPLETOACOLOR-150x150.png 150w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOCOMPLETOACOLOR-768x768.png 768w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOCOMPLETOACOLOR-1536x1536.png 1536w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOCOMPLETOACOLOR-2048x2048.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Logotype<\/strong> (Positive version)<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGONEGATIVO-1024x1024.png\" alt=\"\" class=\"wp-image-457\" style=\"width:225px;height:auto\" srcset=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGONEGATIVO-1024x1024.png 1024w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGONEGATIVO-300x300.png 300w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGONEGATIVO-150x150.png 150w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGONEGATIVO-768x768.png 768w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGONEGATIVO-1536x1536.png 1536w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGONEGATIVO-2048x2048.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Logotype <\/strong>(Negative version)<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/TONALLICORPUSIMAGOTIPO-1024x1024.png\" alt=\"\" class=\"wp-image-450\" style=\"width:226px;height:auto\" srcset=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/TONALLICORPUSIMAGOTIPO-1024x1024.png 1024w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/TONALLICORPUSIMAGOTIPO-300x300.png 300w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/TONALLICORPUSIMAGOTIPO-150x150.png 150w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/TONALLICORPUSIMAGOTIPO-768x768.png 768w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/TONALLICORPUSIMAGOTIPO-1536x1536.png 1536w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/TONALLICORPUSIMAGOTIPO-2048x2048.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Imagotype<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/TONALLICORPUS_T-1024x1024.png\" alt=\"\" class=\"wp-image-451\" style=\"width:223px;height:auto\" srcset=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/TONALLICORPUS_T-1024x1024.png 1024w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/TONALLICORPUS_T-300x300.png 300w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/TONALLICORPUS_T-150x150.png 150w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/TONALLICORPUS_T-768x768.png 768w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/TONALLICORPUS_T-1536x1536.png 1536w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/TONALLICORPUS_T-2048x2048.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Isotype<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"458\" src=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/ColorPalette.png\" alt=\"\" class=\"wp-image-464\" srcset=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/ColorPalette.png 665w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/ColorPalette-300x207.png 300w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><figcaption class=\"wp-element-caption\"><strong>Color Palette<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"355\" src=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/Typography.png\" alt=\"\" class=\"wp-image-465\" srcset=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/Typography.png 560w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/Typography-300x190.png 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/figure>\n\n\n\n<p><strong>6. Brand Applications<\/strong><\/p>\n\n\n<p data-start=\"4033\" data-end=\"4118\">Shows how the visual identity should be implemented across materials and platforms:<\/p>\n<ul data-start=\"4119\" data-end=\"4333\">\n<li data-start=\"4119\" data-end=\"4168\">\n<p data-start=\"4121\" data-end=\"4168\">Digital interfaces (website, app, dashboards)<\/p>\n<\/li>\n<li data-start=\"4169\" data-end=\"4217\">\n<p data-start=\"4171\" data-end=\"4217\">Printed materials (flyers, posters, reports)<\/p>\n<\/li>\n<li data-start=\"4218\" data-end=\"4295\">\n<p data-start=\"4220\" data-end=\"4295\">Institutional and academic co-branding (BUAP, UPMP, and partner entities)<\/p>\n<\/li>\n<li data-start=\"4296\" data-end=\"4333\">\n<p data-start=\"4298\" data-end=\"4333\">Social media and outreach visuals<\/p>\n<\/li>\n<\/ul>\n\n\n<p><strong>7. Brand Usage Guidelines<\/strong><\/p>\n\n\n\n<p>Provides practical recommendations to ensure correct and respectful brand use:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proper and improper logo applications<\/li>\n\n\n\n<li>Minimum size and safe zone<\/li>\n\n\n\n<li>Background and color restrictions<\/li>\n\n\n\n<li>Typography and proportional rules<\/li>\n\n\n\n<li>Co-branding alignment with partner institutions<\/li>\n<\/ul>\n\n\n\n<p><strong>8. Institutional Message<\/strong><\/p>\n\n\n\n<p>A concluding section that summarizes the brand\u2019s philosophy:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cEvery application of the TonalliCorpus brand helps keep linguistic diversity alive, showing that technology can speak with respect, wisdom, and humanity.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Download the Manual of Brand (<a href=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/BrandManualTONALLICORPUS-1.pdf\" data-type=\"link\" data-id=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/BrandManualTONALLICORPUS-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">English Version<\/a>, <a href=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/MANUAL-DE-MARCA-TONALLICORPUS-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Spanish Version<\/a>)<\/p>\n\n\n<h1>Image samples<\/h1>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"459\" src=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOCOMPLETOACOLOR-1024x1024.png\" alt=\"\" class=\"wp-image-459\" srcset=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOCOMPLETOACOLOR-1024x1024.png 1024w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOCOMPLETOACOLOR-300x300.png 300w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOCOMPLETOACOLOR-150x150.png 150w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOCOMPLETOACOLOR-768x768.png 768w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOCOMPLETOACOLOR-1536x1536.png 1536w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOCOMPLETOACOLOR-2048x2048.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"458\" src=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOCONNOMBRE-1024x1024.png\" alt=\"\" class=\"wp-image-458\" srcset=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOCONNOMBRE-1024x1024.png 1024w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOCONNOMBRE-300x300.png 300w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOCONNOMBRE-150x150.png 150w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOCONNOMBRE-768x768.png 768w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOCONNOMBRE-1536x1536.png 1536w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOCONNOMBRE-2048x2048.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"457\" src=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGONEGATIVO-1024x1024.png\" alt=\"\" class=\"wp-image-457\" srcset=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGONEGATIVO-1024x1024.png 1024w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGONEGATIVO-300x300.png 300w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGONEGATIVO-150x150.png 150w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGONEGATIVO-768x768.png 768w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGONEGATIVO-1536x1536.png 1536w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGONEGATIVO-2048x2048.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"455\" src=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/POSITIVOOFICIAL-1024x1024.png\" alt=\"\" class=\"wp-image-455\" srcset=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/POSITIVOOFICIAL-1024x1024.png 1024w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/POSITIVOOFICIAL-300x300.png 300w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/POSITIVOOFICIAL-150x150.png 150w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/POSITIVOOFICIAL-768x768.png 768w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/POSITIVOOFICIAL-1536x1536.png 1536w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/POSITIVOOFICIAL-2048x2048.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"456\" src=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOTIPO-1024x1024.png\" alt=\"\" class=\"wp-image-456\" srcset=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOTIPO-1024x1024.png 1024w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOTIPO-300x300.png 300w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOTIPO-150x150.png 150w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOTIPO-768x768.png 768w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOTIPO-1536x1536.png 1536w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/LOGOTIPO-2048x2048.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"451\" src=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/TONALLICORPUS_T-1024x1024.png\" alt=\"\" class=\"wp-image-451\" 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srcset=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/GUERREROOFICIAL-683x1024.png 683w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/GUERREROOFICIAL-200x300.png 200w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/GUERREROOFICIAL-768x1152.png 768w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/GUERREROOFICIAL-1024x1536.png 1024w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/GUERREROOFICIAL-1365x2048.png 1365w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/GUERREROOFICIAL-scaled.png 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"452\" src=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/TODOSLOSBOCETOSBYNCOLOR-1024x1024.png\" alt=\"\" class=\"wp-image-452\" srcset=\"https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/TODOSLOSBOCETOSBYNCOLOR-1024x1024.png 1024w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/TODOSLOSBOCETOSBYNCOLOR-300x300.png 300w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/TODOSLOSBOCETOSBYNCOLOR-150x150.png 150w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/TODOSLOSBOCETOSBYNCOLOR-768x768.png 768w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/TODOSLOSBOCETOSBYNCOLOR-1536x1536.png 1536w, https:\/\/tonallicorpus.com\/wp-content\/uploads\/2025\/12\/TODOSLOSBOCETOSBYNCOLOR-2048x2048.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The Visual Identity Manual defines the graphic and communicative principles that ensure consistency and recognition of the Nahuatl\u2013Totonaco Multilingual Corpus 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